When I was young, I would point to this bread through the glass shelf rather than call it by name when I wanted to buy some.  Never knew what it was called.  When I would have our house help get them for me, I would say, “… ‘yung may violet sa gitna…” – the bread that has violet-colored filling.

On this visit to the Philippines, I found it hard to find good offerings of this bread.  I had been disappointed a few times and had given up recapturing the memory of enjoying this purple baked product.  (To this day, I don’t know what is in that filling – anyone out there help me out?  Its slightly sweet and creamy.)

Then, I found these at an SM Hypermarket bakery.  Not only were they fresh from the oven when I got them and as good as I remembered— I found out its name!